Le Mans ‘66

To promote the theatrical release of Le Mans '66, Fox wanted an activation idea that would reach a broader audience across 5 European markets: Spain, Italy, France, Germany and UK.

Working with our friends at Feref UK and Nibbs Events we crafted and delivered an immersive challenge that pitched sets of influencers for 5 different countries against each other in an ultimate race to reach Le Mans, completing challenges and capturing content for their audiences along the way.